Casio India Co. Pvt. Ltd., a subsidiary of Casio Computer Japan, is set to participate in the Mela! Mela! Anime Japan!! festival on September 28-29, 2024, at Pacific Mall, Tagore Garden, New Delhi. This event, supported by several prominent Japanese brands, celebrates anime and Japanese culture, marking India’s first-ever Anime & Exhibition Fusion.
Casio will showcase its exclusive range from G-SHOCK at a specially curated booth designed by renowned anime artist Jazyl Homavazir. The booth will narrate two stories: the origin of G-SHOCK and an anime-inspired battle against a villain attempting to destroy the G-SHOCK Manga watch, emphasizing the brand’s core attribute of Absolute Toughness.
The much-anticipated limited-edition G-SHOCK Manga series, GA-2100MNG-2A and GA-2100MNG-7A, will be re-stocked for purchase during the festival. Attendees can also explore other limited-edition drops, collaboration models, iconic styles, and the latest launches, including the GBM-2100 series from the G-STEEL range.
In addition to watch displays, Casio will host an interactive engagement zone featuring the popular reflex-testing game, Batak, where attendees can compete daily for a chance to win a G-SHOCK watch.
The Mela! Mela! Anime Japan!! festival promises to be a vibrant celebration of culture, providing fans with a unique opportunity to connect with their passion for anime and Japanese culture.
About G-SHOCK
G-SHOCK was introduced in 1981 to create a watch that could withstand shocks. This initiative, led by Mr. Kikuo Ibe, involved forming Project Team Tough, which developed over 200 prototypes over two years. Since its launch, G-SHOCK has focused on improving resilience and functionality. As of 2023, G-SHOCK is nearing its 40th anniversary and has sold over 100 million watches in 100 countries.
About Casio India Co. Pvt. Ltd.:
Casio India Co. Pvt. Ltd. (CIC) is the Indian subsidiary of Casio Computer Co., Ltd., Tokyo, Japan. Established in 1996, Casio India operates in the Indian market, offering a range of products including timepieces, electronic musical instruments, desktop calculators, scientific calculators, label printers, and clocks.
