Canadian lingerie retailer La Vie En Rose celebrated the grand opening of its inaugural store in Bengaluru last week, as heralded by an official announcement from Apparel Group India on social media. This marks a significant stride for the brand, constituting its second establishment in India.
La Vie En Rose made its entry into the Indian market through a strategic partnership with Apparel Group India, debuting its first store earlier this year at DLF Mall of India in Delhi NCR.
Renowned for its extensive collection of well-fitted bras and specialty lingerie tailored for every silhouette, look, and occasion, La Vie En Rose has established itself as a beacon of quality and style.
Originally acquired in 1996 by President and CEO François Roberge, the brand has burgeoned to encompass over 170 boutiques nationwide, delineated into three distinct store concepts: La Vie En Rose, La Vie En Rose Aqua, and La Vie En Rose Outlet. The brand’s international footprint began in 2004, and it has since burgeoned to over 75 boutiques across 11 countries, including Saudi Arabia, the United Arab Emirates, Lebanon, Jordan, Egypt, Kuwait, Algeria, Azerbaijan, Kazakhstan, Georgia, and Morocco. The brand’s headquarters reside in Montreal.
In its foray into the Indian market, La Vie En Rose, in collaboration with Apparel Group India Ltd., extends a diverse range of offerings, including sleepwear, lingerie, and swimwear tailored for women aged 25-45 years.
Apparel Group India Ltd., the facilitating partner for La Vie En Rose’s Indian venture, boasts a portfolio that includes an array of global brands such as Aldo, Aldo Accessories, Bath & Body Works, Beverly Hills Polo Club, Charles & Keith, Daiso, Inglot, R&B, Tim Hortons, and Victoria’s Secret. This strategic collaboration underscores La Vie En Rose’s commitment to delivering premium lingerie and intimate apparel to the discerning Indian consumer, further enriching Apparel Group India’s diverse retail landscape.
