British label Raishma has officially launched on Nykaa Fashion, with plans to expand its presence to Myntra, Ajio, and Tata Cliq Luxury. The brand’s India-specific Spring/Summer 2024 collection, ‘Full Bloom,’ merges traditional haute couture craftsmanship with modern design elements. This collection features floral dresses in vibrant colours, tailored specifically for the Indian market.
“With the launch of Raishma Studio in India, I am thrilled to bring my vision of contemporary elegance to this dynamic market,” Raishma Islam, Founder, Raishma said.
The Full Bloom collection includes a range of size-inclusive styles designed for the Indian summer, featuring colours like bright corals, icy blues, crisp ivories, and cool greys. These styles are intended to be both elegant and practical, suitable for various occasions from lounging at home to attending day parties.
Raishma’s expansion into the Indian market marks a strategic move to bring its contemporary elegance to a new audience. The brand has emphasized maintaining a focused distribution strategy to avoid market oversaturation.
Raishma Studio is available at Aza Fashion and Nykaa in India, with upcoming launches on Ajio and Tata Cliq Luxury. Internationally, Raishma is stocked at Harvey Nichols, Reiss, Little Black Dress, Wolf & Badger, Fenwick in the UK, Nordstrom in the USA, and Ounass in the UAE.
