Bombay Shaving Company has launched an upgraded trimmer range focusing on Gen Z consumers. The new range includes products designed to meet the diverse grooming needs of young men, offering features like 90 minutes of runtime, C-type charging, and multicolored blade attachments at a starting price of Rs 699.
In just nine months, Bombay Shaving Company has achieved over Rs 100 crore in annual recurring revenue (ARR), selling over 2,000 trimmers daily. The company’s focus is shifting from traditional grooming tools like razors to more comprehensive solutions that include facial and full-body hair removal products. It is achieving this by moving beyond traditional devices and focusing on content, infrastructure, and insights.
The brand’s strategy includes leveraging influencer collaborations and engaging content to connect with its Gen Z audience, encouraging self-expression through grooming. This approach has helped Bombay Shaving Company build a loyal community and resonate with younger consumers.
Varun Gupta, Chief Growth Officer at Bombay Shaving Company states, “As we explore this high-growth and promising category amidst the evolving grooming landscape, our brand is uniquely positioned to lead the change.”
“Our goal is to be a supportive partner for Gen-Z, helping them make informed grooming choices. By prioritising unmatched value over the competition, I believe we are perfectly positioned to steer the way in transforming men’s grooming for a new generation,” Gupta adds.
Founded in 2016, Bombay Shaving Company has seen significant growth in the personal care and grooming sector. The company currently reports an annual revenue of Rs 250 crore and continues to grow at a rate of 20-25% quarter-over-quarter. The brand’s products are available across major online platforms and retail chains nationwide.
