Bollywood sensation Ranbir Kapoor has launched his entrepreneurial venture ‘ARKS’, a product line of premium essentials with a curated wardrobe that is modern, minimalist, timeless and elevated.
A lifestyle brand that mirrors Ranbir’s ethos and aesthetic in this code of quiet confidence, ARKS’ launch collection represents a seamless blend of functionality, style and substance with a carefully assorted line of apparels, accessories and sneakers for men and women.
Abhinav Verma, Co-Founder & CEO of ARKS, says, “With ARKS, we are not just launching a brand, we are introducing a philosophy of design driven by Ranbir’s passion and aesthetic sensibilities. Today, India’s evolving fashion landscape, driven by a rising middle class and a growing preference for premium casual wear, presents the perfect opportunity to bring our vision to life. ARKS is where every detail, from fabric to finish, is thoughtfully crafted to inspire confidence and celebrate personal expression. We are here to redefine what understated style means in the modern wardrobe.”
Pricing Strategy
ARKS’ debut line starts at INR 1,499/- for basics and goes up to INR 34,999, and is now available at its first studio in Mumbai’s bustling Bandra neighborhood and its own D2C website www.arks.club .
Store Design
The ARKS store is a studio of style, quality, and authenticity, and a hub for patrons to embrace their individuality and self-expression while exploring functional, subtle and effortless but elevated style. The website catalogue offers consumers a user-friendly and interactive shopping experience.
Collections
The ‘apparel‘ line embodies a harmonious confluence of practicality, distinctive style, and understated sophistication, offering an essential wardrobe of versatile and functional pieces for everyday wear. Elevated essentials, adorned with quality trims and a versatile palette, are meticulously crafted from premium materials, showcasing a unique fusion of the brand’s purpose and it’s understated aesthetic appeal in the products. This collection exudes an air of quiet confidence, embodying the pinnacle of aspirational luxury.
For men, the collection encompasses a refined assortment of cotton jersey t-shirts, plush embossed French terry sweatshirts, knitted hoodies, double pique polo shirts, flat knit t-shirts and linen shirts. It further includes optic wash sweatshirts, versatile cotton twill and denim shackets, stylish denim biker jackets, ultra-limited edition uber sophisticated leather reversible bomber jackets. In bottom-wear, the collection offers a selection of well-tailored denims in regular and straight fits, versatile cargo pants, comfortable chino shorts, and embossed French terry joggers.
For women, ARKS offers a curated selection of contemporary top-wear, including crop tops, cotton jersey t-shirts, flat knit polo shirts and kaftan tops, along with modal jersey halter neck tops, cotton twill shackets, French terry hoodies and Twill biker jackets. The collection also boasts a versatile range of bottom-wear options, including denim jeans, denim shorts, cargo pants, French terry joggers and linen drawstring pants.
Complementing the apparel range, ARKS introduces a line of timeless sneakers, crafted for effortless sophistication. Available in classic black and white, the low-top and mid-top silhouettes are bespoke to the brand, constructed from premium milled leather, featuring Ortholite® insoles and a padded French fit for unparalleled comfort and enduring support.
The accessories line offers socks crafted from luxurious bamboo yarn and baseball caps, completing the ensemble with an air of simplicity.
Drawing inspiration from Ranbir’s love for travel, cinema, sports and meaningful living, ARKS aims to cater to individuals who seek understated luxury and a lifestyle that resonates with their inner confidence. Each piece is a testament to impeccable craftsmanship, reflecting the brand’s commitment to refined elegance. Minimalist aesthetics meet unparalleled functionality in every design, resulting in sophisticated pieces that transcend fleeting trends, offering versatile & long-lasting style and elegance that resonate across seasons.
ARKS will soon add more drops to the current line of apparels, accessories and sneakers, and has ambitions to expand into other categories that embrace quiet confidence and understated luxury, giving an aesthetic appeal to comfort, minimalism and simplicity.
