After a year of making strong strides in skincare, 82°E has announced its expansion into a new category: Body Care, thereby bringing its science-backed formulations and holistic self-care philosophy to another essential part of everyday life.
The new category is being launched with four unique products: Gel Body Cleanser with Apple and Panthenol, Body Milk SPF 20 PA ++ with Coconut and Ceramides, Crème Body Cleanser with Moringa and Panthenol, and Body Lotion SPF 20 PA++ with Saffron and Ceramides, each formulated with 82°E’s SYMBALANCE™ technology.
This technology combines skin-friendly materials that help in the management of good bacteria and bad bacteria to ensure overall healthy skin. Further, this technology enhances the high-quality, high performance and effectiveness of the newly launched Body Care products.
“We are thrilled to launch our new Body Care category and we invite our community to prioritise the often-overlooked realm of body care, with our new range. While such care is mistakenly deemed mundane, we have curated a range that not only redefines the significance of self-prioritization but also champions the pursuit of leisure as a key element in achieving personal resolutions. This collection is more than a product line; it’s an embodiment of our brand’s philosophy—an extension of self-care.” said Deepika Padukone, Co-Founder, 82°E.
Born in India, for the world, 82°E launched with a set of skincare products that support the fundamentals of skin health, with ambitions to expand into other categories that support a modern, holistic approach to self-care.
82°E’s Body Care range encourages consumers to embrace the art of leisure—moments that are a nourishing and freeing retreat from the whir of our modern lives. The four new products are carefully crafted for two distinct routines catering to different skin types under 82°E’s signature CHP (Cleanse-Hydrate-Protect) routine. This significant move represents an extension of the brand’s core philosophy: an unwavering commitment to self-care.
“With the launch of Body Care, we are thrilled to enter a new phase of expansion and growth. We have meticulously crafted this range with our ground-breaking and distinctive SYMBALANCE™ Technology, where we have developed a unique blend of skin-friendly materials that helps in the management of good bacteria and bad bacteria to ensure healthy skin. The launch of our Body Care range marks our first significant step forward since 82°E’s inception.” said Jigar K Shah, Co-Founder, 82°E.
The Body Care range is exclusively available at 82e.com and will be available at an introductory price of Rs 990 for the cleansers and Rs 1800 for the Body Milk and Lotion. All 82°E products are carefully crafted by conscientiously sourcing ingredients, PETA approved, vegan and cruelty-free, and free of sulphates, phthalates, and parabens.
