Indian womenswear brand BIBA collaborated with Bollywood actress Kriti Sanon as its brand ambassador. This partnership aims to spotlight the brand’s dedication to blending Indian heritage with contemporary fashion.
The campaign, titled ‘There’s Something BIBA About Her,’ features an ad film conceptualised and executed by Enormous Brands. The film showcases BIBA’s Autumn/Winter 2024 (AW24) collection, combining traditional Indian motifs with modern designs. The campaign highlights Kriti Sanon, portraying how BIBA’s outfits merge heritage with modern elegance, making them suitable for both festive and everyday occasions.
“This partnership is not just about endorsing a collection; it’s about celebrating the spirit of every BIBA woman and girl who embraces tradition while stepping confidently into the future,” Siddharath Bindra, Managing Director, BIBA Fashion, said.
“Biba is a brand that celebrates Indian heritage and empowers women through fashion. It’s a brand that truly understands the modern Indian woman and her evolving style and offers something stylish for every occasion and age group,” Bollywood actress Kriti Sanon expressed.
The brand’s offerings include Salwar Kameez Dupatta (SKD), Mix & Match (M&M), Unstitched Fabric, jewellery, fragrances, wallets, and footwear. BIBA also has a dedicated line for children, BIBA Girls, and has recently acquired a minority stake in designer labels Anju Modi and Rohit Bal.
Founded in 1998 by Meena Bindra, BIBA is a home-grown Indian fashion brand renowned for its stylish and affordable Indian attire. With 355 stores across 26 states and a presence in major retail chains, BIBA is recognised for its innovative designs and has received multiple awards.
