Bollywood actress Parineeti Chopra invests in jewellery boutique brand Tritiyaa Fine Jewellery, the company announced in a release on Friday. The brand opened its doors last week on 8 September, 2023, at Jubilee Hills in Hyderabad.
“I am happy to partner with a new age jewellery boutique brand and very excited about this partnership with the young and energetic entrepreneur, Kanthi Dutt. This partnership is not just an investment, it’s a testament to our shared vision of redefining elegance and style in the jewelry world,” Parineeti said on the occasion of the launch.
According to Dutt, Parineeti will wear Tritiyaa Fine Jewellery’s bridal collection during her wedding.
“My love for jewellery defines celebration of life’s precious moments. At Tritiyaa, every piece is a master piece and each moment is an occasion. We offer very exclusive gold and diamond jewellery collection, including that of uncuts, Victorian, rare precious stones. Our partnership with Parineeti will take Tritiyaa to greater heights and I can’t contain my excitement,” Dutt said.
Furthermore, the brand plans to expand its footprint to Bombay, Bengaluru and Visakhapatnam next.