Mumbai-based startup clothing brand, Bold & Bae Fashion, has proudly launched its premium collection, encompassing a diverse range of women’s apparel, including lingerie, loungewear, beachwear, casualwear, and athleisure. The brand, founded by industry veterans Haresh Motirale, Smita Thorat, and Joyce Motirale, is committed to delivering international quality products at competitive prices, catering to the modern, aspirational, and fearless women aged 14 to 44+.
Operational across online retail platforms in both Indian and international markets, Bold & Bae Fashion distinguishes itself by engaging directly with customers, ensuring an exceptional customer experience by bypassing intermediaries.
“Bold & Bae is passionately committed to introducing cutting-edge fashion that connects with the diverse modern woman from all walks of life. Our goal is to empower women from all walks of life, whether they are fearless graduates with a passion for starting up, self-empowered successful entrepreneurs, or inclusive mothers striving to restart. Through the launch of Bold & Bae, we aspire to bridge the existing gap in the Indian market by offering premium and comfortable women’s wear at reasonable price,” says Smita Thorat, Co-founder, Bold & Bae Fashion.
A recent Redseer report projects a CAGR of 13% for the Indian female innerwear market, estimating it to reach USD 12 billion by 2025. Bold & Bae Fashion strategically positions itself to tap into this growing market, driven by factors such as increased consumption, rising disposable incomes, financial independence, and heightened awareness of fashion trends and comfort.
As part of its Direct-to-Consumer strategy, Bold & Bae Fashion leverages digital platforms to reach individuals in tier 2 and 3 cities, aiming to provide superior fashion choices. With the D2C market expected to surpass USD 100 billion by 2025, the brand is well-positioned to capitalize on this growth.
“Our extensive range, meticulously crafted from high-quality international fabrics, promises unparalleled comfort and trailblazing fashion for every woman who wants to embrace her inner beauty and unleash the power within. Our goal is to empower women across India, including those in tier 2, 3 towns, and rural areas, with access to stylish, comfortable intimate, active wear and casual wear clothing suitable for every occasion. In addition to our website, the collections are also available on prominent e-commerce marketplaces such as Myntra, AJIO, Amazon, Meesho, Flipkart and Shopsy, among others,” adds Joyce Motirale, Co-founder of Bold & Bae Fashion.
Haresh Motirale, Co-founder of Bold & Bae Fashion unveiled the brand’s forthcoming strategies. He says, “Within the next two years, our aim is to secure and invest approximately over one million dollars. These funds will be strategically allocated to introduce innovative designs, launch new SKU’s in casual wear, upgrade manufacturing curated facilities, grow impactful marketing campaigns, and broaden our footprint in international markets.”
Bold & Bae Fashion, known for its overwhelming response during the last festive season, integrates cutting-edge technology on its digital platforms to provide a secure and hassle-free shopping experience. With enticing season offers and exciting discounts, the brand aims to captivate customers and lifestyle fashion influencers alike.
