Jewellery brand BlueStone has expanded its retail presence in Bengaluru during the ongoing festive season with the inauguration of two new stores. The first store is strategically located in Jayanagar, while the second one is situated in Hennur. The official announcements were made via the brand’s social media channel.
Rushina Shah, the Head of Retail Expansion and Gift Cards at BlueStone, took to LinkedIn to share details about both establishments through separate posts. In her updates, she highlighted the opening of the Hennur store with the tagline “Now live at Hennur, #Bangalore #Bengaluru” and the Jayanagar store with the caption “Our 2nd store is now live at Jayanagar, #Bangalore #Bengaluru.”
BlueStone, headquartered in Bengaluru, operates as an omnichannel brand and was founded in 2011 by Gaurav Singh Kushwaha. The brand initially made its mark at Pacific Mall, Delhi, and has since grown exponentially, boasting a presence with over 100 stores across more than 70 cities nationwide. These cities include Kolkata, Bengaluru, Aurangabad, Varanasi, Amritsar, Agartala, and Indore.
BlueStone offers an extensive collection of over 8000 designs, as stated on its official website. The brand’s commitment to innovation and quality has solidified its position in the highly competitive jewellery market.
In the financial realm, BlueStone secured a significant investment of $30 million last year, valuing the company at $410 million. Notable investors contributing to this financial support include Hero Enterprises, Accel Partners, Kalaari Capital, and Saama Capital. The backing from prominent investors such as Accel, Saama Capital, and Iron Pillar underscores BlueStone’s success as a leading omnichannel jewellery retailer.
