Apparel brand, Blissclub has announced the launch of its new innerwear collection, FreeDame, designed to address common challenges women face with traditional undergarments. The collection prioritizes inclusivity, support, and wire-free comfort, offering sizes ranging from XS to 4XL.
Product Highlights:
- FreeDame 360° Support Bra
Designed for women with larger chests, this bra uses 3D Support Technology and wide wings for all-round support without underwires. It is available in sizes 38C to 44F. - FreeDame Tri-Zone T-Shirt Bra
Engineered for daily wear, this bra incorporates tri-zone technology for lifting, shaping, and smoothing without wires. Seamlessly constructed, it is available in sizes 32B to 38D. - FreeDame No-Show Seamless Bra
Offering a natural fit with non-padded, seamless cups, this bra ensures coverage and an invisible look under clothing. It is available in sizes 32B to 36D. - FreeDame AirUndie
Crafted with breathable, seamless fabric and nano-perforations, this lightweight panty delivers all-day comfort. It is available in sizes XS to 4XL. - FreeDame Seamless Cotton Panty
Combining cotton softness with seamless technology, this panty offers breathable, invisible comfort. Available in sizes XS to 4XL, it is marketed as India’s first truly invisible cotton panty. - FreeDame Shape Defyne Cotton Panty
Featuring a wide, lightly compressive waistband for sculpting and tummy-tucking, this panty offers a high-waisted fit and comfort. It is available in sizes L to 4XL.
Minu Margeret, Founder and CEO of Blissclub, highlighted the brand’s focus on reimagining traditional innerwear, stating, “Bras have been the corsets of the 21st century. Many women, myself included, can’t wait to remove them at the end of the day. With FreeDame, we aimed to eliminate this discomfort. Each piece is designed for every body type, ensuring comfort, support, and invisibility. Underwires, essentially metal digging into the skin, are entirely re-engineered in this collection to provide support without discomfort.”
Blissclub has emphasised that FreeDame caters to diverse body types and aims to make comfortable innerwear accessible to a wider audience.
About Blissclub
Founded in 2020 by Minu Margeret, Blissclub is an Indian apparel brand focused on designing technical, inclusive apparel tailored to Indian women’s needs. The company operates from Bangalore and has over 15 outlets across five cities in addition to its online presence.
