– Company launches 2 more premium EFBOs in Hyderabad and Indore
Mumbai, September 2023: Continuing with its offline expansion spree, Blissclub, India’s most loved omnichannel activewear brand for women, recently opened its flagship store in Linking Road, Bandra which takes the total count of stores in Mumbai to three.
Commenting on the launch, Minu Margaret CEO & Founder – Blissclub said, “This is our 3rd store in Mumbai and we have strategically selected Bandra as our location for the first flagship store in Mumbai. Bandra has a high fashion quotient and time and again it has proved its potential as an apt location. A lot of our existing customers live in and around Bandra and we are excited to serve them. The new store boasts a collection that reflects their confidence and individuality. This year, we aimed to foray into Mumbai and we accomplished it by opening 3 stores at 3 different locations in the city to cover the breadth of the market.
By increasing our brand’s presence and market share along with the product portfolio, we hope to reinforce the high customer loyalty and brand recall we have. We are also further building in the offline space so that we can connect with them in person and deepen their experience with us via product and community events.”
The new stores will retail all the hero activewear collections ranging from bottom wear and top wear to sports bras and accessories along with their bestsellers – and will continue to be community hubs along with product sales.
The brand also launched two more new premium exclusive brand stores at Capital Mall, Hyderabad and Apollo Premier, Indore in August.
To augment its strong e-commerce presence, the company plans on opening close to 20 offline stores by December 2023, across India. The stores will be in malls, high streets and as pop-ups, as standalone stores, or as part of multi-brand outlets. Research is also on to identify location and space for retail expansion. There are plans to open more brand-owned stores in NCR, Pune, Hyderabad, Ahmedabad and other cities as the D2C brand goes omnichannel.
Staying true to the brand, the 1100 sq. feet store at Linking Road, Bandra just like the other stores, will also be a centre for experience for Blissclub customers – where its community of women movers – can come in regularly to meet, interact, and find ways to #KeepMoving.
About Blissclub:
Blissclub is an activewear brand engineering high-quality products to help women #KeepMoving intentionally and unabashedly.
Blissclub was founded in 2020 by Minu Margaret as a community-first brand and has raised a total of USD 20.25 million, through seed and series A funding. The company is also among LinkedIn’s 25 startups in 2022.
