Menswear brand Blackberrys has announced a strategic partnership with Myntra. This collaboration aims to extend Blackberrys’ presence beyond its 380+ exclusive stores and direct-to-consumer website, making its products available to a wider audience through Myntra’s platform, which covers over 19,000 pin codes across India.
Under this agreement, Blackberrys will offer its full range on Myntra, including Signature India Fit Shirts, Dress Line Trousers, ceremonial and business suits, TechPro range, casual wear such as khakis, t-shirts, and jeans.
“Myntra’s expansive reach and cutting-edge technology will enable us to connect with a broader audience, offering our expertly crafted, sophisticated menswear to consumers nationwide,” Nitin Mohan, Co-Founder & Director, said about the association.
Blackberrys has been an established player in the Indian menswear market since 1991, known for innovations such as wrinkle-free khakis and TechPro fabrics. The brand has been featured on Myntra since 2014, and this renewed partnership aims to address the evolving fashion preferences of Indian consumers.
Sharon Pais, CBO, Myntra said, “We are happy to deepen our relationship with Blackberrys, a brand synonymous with sophistication and quality. This announcement underscores our commitment to serve Myntra’s premium base of fashion forward customer with finest menswear collections that meet their evolving tastes and preferences.”
The brand will effectively leverage Myntra’s differentiated tech and speed capabilities to enable access to its signature collections and cater to the e-commerce major’s premium customer base across the country. Myntra and Blackberrys’ association underscores the rapid growth of the industry, driven by the evolving preferences of tech-savvy millennials and Gen Z consumers.
