Birla Cellulose has secured the top spot in Canopy’s Hot Button Report 2024, earning the highest ‘Dark Green Shirt’ rating for the fifth consecutive year. The ranking reflects the company’s ongoing leadership in responsible wood sourcing and its efforts in forest conservation.
Canopy’s annual Hot Button Report is an independent assessment tool that allows fashion brands and retailers to evaluate suppliers of Man-Made Cellulosic Fibres (MMCF) for their forest fibre sourcing practices. The report highlights producers that prioritize Ancient and Endangered Forest conservation, supply chain transparency, and next-generation solutions.
“Birla Cellulose is proud to be leading the collaborative effort for scaling up Next Gen solutions. This prestigious recognition affirms Birla Cellulose’s unwavering dedication to enhancing sustainable wood sourcing practices, forest conservation, and maintaining transparency in the value chain,” said H.K. Agarwal, Managing Director, Grasim Industries Ltd., and Business Director, Birla Cellulose.
Birla Cellulose has been investing in R&D to develop and scale Next Gen solutions, including lab and pilot-scale trials using alternative feedstocks to minimize its impact on forests.
“Hearty congratulations to Aditya Birla Group for once again securing the top spot in Canopy’s 2024 Hot Button Report,” said Nicole Rycroft, Executive Director of Canopy. “We commend their hard work to remove Ancient and Endangered Forests from the MMCF supply chain and are encouraged by their consistent progress in bringing Next Gen fibres to market at scale. We look forward to their continued leadership in 2025 in driving the sector’s transition to low-carbon Next Gen production.”
READ MORE: Birla Cellulose’s sustainability initiatives reshaping the fashion industry.
The Hot Button Report serves as a key resource for over 550 global fashion brands and retailers with combined annual revenues exceeding $1 trillion. The ‘Dark Green Shirt’ rating signifies the highest compliance with Canopy Style requirements, including forest conservation, transparency, and traceability.
Birla Cellulose, the Cellulosic Fibres business of the Aditya Birla Group, operates 11 pulp and fibre manufacturing sites and five advanced research centres. The company applies closed-loop technologies to produce fibres using renewable wood with reduced carbon emissions and resource consumption. It collaborates with upstream and downstream partners to promote sustainable practices throughout the value chain.
