Birkenstock launched a new shoe care range designed to maintain the quality, craftsmanship, and longevity of its footwear. The range includes nine products and four curated shoe care kits aimed at protecting the delicate cork edges, uppers, and footbeds of Birkenstock classics such as the ARIZONA, BOSTON, and MADRID.
Crafted from natural materials and made in Germany, the new shoe care products align with Birkenstock’s longstanding commitment to quality and tradition. The company, founded in 1774, is known for its anatomically contoured cork-latex footbed, which is used across its range of sandals, clogs, boots, and shoes.
Birkenstock’s new shoe care range is available in stores across India and online.
The company is deeply rooted in the principles of function, quality, and tradition, with a focus on maintaining foot health. BIRKENSTOCK operates a vertically integrated manufacturing process, producing all footbeds and assembling over 95% of its products in Germany. The brand sources over 90% of its materials from Europe and adheres to high environmental and social standards. With around 6,200 employees globally, Birkenstock maintains a strong presence in key markets, including India, through its local sales offices.
