Indian wear brand Biba is making a bold fashion statement in Gujarat with a remarkable expansion. The brand has opened two flagship stores, one in Vadodara and another in Rajkot, alongside two debut stores in Navsari and Bardoli, further solidifying its presence in the state.
With the addition of these new outlets, Biba now boasts a tally of 24 stores within Gujarat, reaffirming its commitment to providing customers with convenient access to its latest collections and unparalleled shopping experiences.
Flagship Stores in Vadodara and Rajkot
The flagship store in Rajkot spans across an area of 2500 square feet and is located on Yagnik Road. Meanwhile, Vadodara’s flagship store covers over 2800 square feet and can be found on Racecourse Road. These stores feature an experiential format with dedicated sections that showcase Biba’s new retail identity.
What sets these flagship stores apart is the exclusive presence of designer Rohit Bal’s exquisite collection. Customers can indulge in high-fashion creations by one of the industry’s most celebrated designers.
Debut Stores in Navsari and Bardoli
Biba’s debut stores in Navsari and Bardoli are strategically located in prominent shopping districts. The Navsari store, situated on Gandevi Road, boasts an area of 2200 square feet, while the Bardoli store is located at Callista Mall, Baben, covering a carpet area of 1700 square feet. Both stores offer spacious layouts, elegant interiors, and vibrant atmospheres that reflect the essence of BIBA’s brand ethos.
These new additions to the Biba family serve as windows to the latest fashion trends, catering to the needs of modern consumers who aspire to express their distinct personalities for various occasions. The stores offer an extensive range of apparel, including suit sets, mix and match options, Ready-to-Stitch fabrics, and kids’ wear under Biba Girls, appealing to a wide spectrum of individual tastes.
Moreover, customers can explore an impressive selection of accessories, including jewelry, footwear, handbags, and perfumes, perfectly complementing their ensemble choices. With its rich variety of designs, high-quality fabrics, and meticulous craftsmanship, Biba aims to provide a seamless and delightful shopping experience under one roof.
A Word from Mr. Siddharath Bindra, Managing Director of Biba
Commenting on the expansion, Mr. Siddharath Bindra, Managing Director of Biba, expressed his excitement, saying, “We are extremely excited about expanding our presence in Gujarat and launching our flagship stores in Vadodara and Rajkot, alongside debuting stores in Navsari and Bardoli. The positive response we’ve received for our effortlessly stylish collection in Gujarat has been a significant motivation for us to open these new stores. Our objective is to address a wide range of Indian clothing needs for women, including casual wear, occasion wear, and office wear.”
Biba also introduced Biba Girls, a dedicated range for kids between 2 to 15 years. Recently, Biba acquired a substantial minority stake in the designer labels Anju Modi and Rohit Bal to tap into the premium ethnic and bridal wear segment.
With 348 stores across 26 states in India and a presence in major retail chains, Biba continues to receive recognition for its innovative designs, fit, silhouettes, and varied colour palette, making it the ‘Most Admired Women’s Indian Wear Brand’ on many occasions.
