Direct to customer clothing brand Beyoung is eyeing a revenue total of between Rs 300 crore and Rs 350 crore in FY25. The Udaipur-based brand will expand into the Middle East market and has partnered with e-commerce platform Noon for its launch in the region.
“Launching with Noon.com is a pivotal moment for us. We are thrilled to introduce Beyoung to the Middle East to cater everyday fashion needs. We ardently believe that the UAE has a large, untapped market of consumers who require value for money and premium fashion, and we’re excited to connect with them,” said Shivam Soni, CEO & Founder of Beyoung.
“This paves the way for us to reach the global mass market, including the untapped Tier II, III, and IV cities. Ultimately, our goal is to make everyday fashion accessible to everyone, everywhere. With the same notion, partnering with Noon gives us the perfect platform to reach like-minded audiences who value aspirational styles and affordability in their everyday fashion scene,” he added.
Founded in 2018 in Udaipur, Rajasthan, Beyoung started as a venture by four entrepreneurs: Shivam Soni, Shivani Soni, Sakshi Soni, and Shankar Mali. The retailer’s product range includes plain t-shirts, joggers, cargo pants, and urban shirts, for men and women in the price range of Rs 400 to Rs 1,500. Beyoung has offline stores in cities like Udaipur, Bhilwara, Kota, and Lucknow.
With multi-brand retailer Noon, BeYoung will retail in Middle Eastern markets including the UAE, Egypt, and Saudi Arabia. Launched in 2017, Noon focuses on providing a convenient online shopping experience with fast delivery, great prices, and flexible payment options.
In the coming three years, BeYoung will open approximately 300 stores globally. BeYoung currently counts brick-and-mortar stores in Indian cities including Udaipur, Kota, and Lucknow and specialises in affordable, casual western wear. The menswear brand has a current GMV of Rs 200 crore and is eyeing Rs 600 crore GMV in the next three years.
Earlier this year, Beyoung set its sights on expanding its footprint in the GCC and MENA regions, with the goal of creating a pathway to international markets. Through its partnership with Noon.com, Beyoung aims to serve the region’s fashion-forward, value-conscious consumers who prioritize quality, style, and affordability.
