Udaipur-based fast fashion brand Beyoung is accelerating its retail expansion with ambitious plans to open 300 stores by 2027, strengthening its omnichannel presence beyond e-commerce. Backed by recent investments from the royal family of Abu Dhabi, the brand is now focusing on offline growth in tier 2, 3, and 4 cities, while also leveraging technology and quick commerce to enhance accessibility.
Founded in 2018 by Shivam Soni, Shivani Soni, Sakshi Soni, and Shankar Mali, Beyoung has built a strong presence in India’s youth fashion market, delivering over 20 lakh online orders to a customer base of 3 million. The everyday wear brand, which closed FY24 with an ARR of ₹200 crore, is now targeting a ₹650 crore GMV in the next three years.
With the Indian fast fashion market projected to reach $28.84 billion by 2030, growing at a CAGR of 16.5%, Beyoung is positioning itself to capitalise on this surge. Having already launched stores in Udaipur, Bhilwara, and Kota, it plans to add 100 new stores this fiscal year as part of its expansion roadmap.
Alongside its retail growth, Beyoung is scaling up marketing, technology, and logistics to refine the customer experience. The brand is also expanding its ‘Shop The Look’ category, offering curated outfit combinations tailored to customer preferences.
“2025 marks a transformative year for us as we expand our vision of making global fashion accessible for the youth of tier 2, 3, and 4 cities of India. With over 30 new store launches, we are bringing an immersive offline shopping experience closer to our customers. While our e-commerce presence continues to thrive, we would be venturing into quick commerce to ensure aspirational fashion reaches consumers faster than ever,” said Shivani Soni, Co-Founder, Beyoung.
Fast fashion brand Beyoung also kicked off its Middle Eastern expansion through a strategic partnership with Noon.com in November 2024. This move marks the beginning of Beyoung’s ambitious plan to open 300 stores worldwide by 2027.
With its debut in Saudi Arabia, Egypt, and the UAE, Beyoung is tapping into the growing demand for affordable, trend-driven fashion in the GCC and MENA regions. Noon.com, founded in 2017, offers an ideal launchpad with its vast customer base and seamless online shopping experience.
As it continues to scale, Beyoung aims to become a go-to neighborhood fashion brand, blending affordability with global trends while strengthening its omnichannel presence in India’s fast-growing retail landscape.
