Tuesday, February 18, 2025

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Beyond retro: Wrangler’s circular journey to sustainable denim

Wrangler is an American everyday performance denim brand launched in 1947 in Greensboro, North Carolina, with the idea to create the best possible jeans, jackets and shirts for cowboys. Since its inception, the brand’s target consumer and product offerings have evolved. The introduction of various styles aimed at different demographics, including women’s jeans and children’s clothing, allowed Wrangler to…

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