The Kamla Nagar store follows the opening of Bewakoof’s first outlet in Bengaluru, its hometown, in June 2024…
Online-first D2C brand Bewakoof has launched its first retail outlet in Kamla Nagar, Delhi, as announced by Founder & CEO Prabhkiran Singh on social media.
Highlighting Delhi’s unique connection with the brand, Singh shared that the “Dilli se hoon” t-shirt design is among Bewakoof’s top 10 all-time bestsellers, making the city an integral part of its journey.
“In 2010, we placed a stall for Bewakoof at Comic Con in Delhi Haat. We were a hit and fully sold out, it was like more than any city- Delhi junta is catching on to all our emotions. The journey from an 8×8 stall to a high street store in Delhi is an affirmation to ‘persistency pays’,” Singh further stated.
The Kamla Nagar store follows the opening of Bewakoof’s first outlet in Bengaluru, its hometown, in June 2024. This expansion has been achieved in collaboration with Aditya Birla Fashion and Retail Ltd.’s TMRW House of Brands.
After solidifying its presence in the online space, Bewakoof is now strategically growing its offline footprint, with plans to expand one store at a time.
