Berrylush, a direct-to-consumer (D2C) fashion brand, has partnered with logistics intelligence platform ClickPost to improve its post-purchase experience and drive customer retention to 35% by FY 2025.
The collaboration aims to streamline Berrylush’s order tracking, automate customer communications, and optimize its supply chain using data-driven insights. Through this integration, Berrylush will provide real-time updates on orders, returns, refunds, and exchanges, enhancing transparency and customer satisfaction.
“In today’s competitive D2C landscape, customer retention is the cornerstone of sustainable growth,” said Alok Paul, Co-founder and COO of Berrylush, adding, “By enhancing post-purchase communication and streamlining our customer support processes, we’re working to exceed customer expectations.”
ClickPost’s advanced analytics dashboard will help Berrylush monitor and optimise key operational metrics, including Return to Origin (RTO) rates, Delivery Turn-Around Time (TAT), Non-Delivery Reports (NDR), and customer returns. These data-driven insights aim to improve operational efficiency and customer satisfaction.
Naman Vijay, Co-founder and CEO of ClickPost, emphasised the significance of post-purchase experiences in building loyalty. “Our platform’s predictive analytics and granular insights will support Berrylush in creating a superior post-purchase journey, driving repeat purchases and loyalty,” he said.
Improving customer retention and Net Promoter Scores (NPS) is crucial for D2C brands. According to industry research, a 5% increase in retention can lead to profit increases of 25% to 95%. This partnership reflects Berrylush’s commitment to strengthening customer relationships and enhancing operational excellence in the competitive D2C market.
