Being Human, the clothing line with a philanthropic heart, announced the grand opening of its 100th store in the vibrant Pink City of Rajasthan, Jaipur. The milestone marked a significant moment in the brand’s journey and was attended by renowned Bollywood celebrity, Sohail Khan. Also in attendance were Alvira Khan Agnihotri, Managing Director of Being Human Clothing; Sanjeev Rao, CEO of Being Human Clothing; Vivek Sandhwar, COO of Being human Clothing as well as the brand’s entire leadership team.
The new 2100 sq. ft. flagship store is nestled in the heart of Jaipur’s most premium and accessible shopping district and promises an unparalleled retail experience. The store, which showcases an extensive range of exclusive brand clothing and accessories, embodies modern aesthetics fused with a touch of luxury. It captivates visitors with its innovative use of space and vibrant ambiance, reflective of the brand’s ethos.
“The warmth of the welcome we have received from the people of Jaipur has been truly overwhelming. Their enthusiasm and support reaffirm that the city is indeed a perfect fit for Being Human. As we embark on this journey, we are not just opening a store; we are extending our hand in friendship and solidarity with the people of this beautiful city,” said Sohail Khan.
“At Being Human, we are thrilled to bring our iconic brand closer to the people of Jaipur,” said Sanjeev Rao, CEO at Being Human. “The opening of our 100th store in this historic city underscores our commitment to expanding our footprint across India and offering our discerning customers access to our latest collections in a captivating retail environment.”
Location Strategy
Jaipur, renowned for its rich cultural heritage and vibrant lifestyle, holds immense potential for Being Human Clothing, with a burgeoning youth consumer base driving demand for the brand’s iconic collections. The opening of the flagship store in the city reaffirms Being Human’s commitment to serving its loyal customer base while forging meaningful connections with new patrons in the region.
The grand opening of the flagship store marks an exciting chapter of growth, with plans to open many more stores throughout Rajasthan in the near future.
Conscious Fashion
As Being Human continues to expand its presence across India, the brand remains steadfast in its mission to make a positive impact on society through its philanthropic initiatives, championing causes that uplift and empower communities nationwide.
The brand is committed to sustainability, integrating eco-friendly practices into every aspect of its operations. The flagship store in Jaipur exemplifies this dedication, with sustainable elements woven into its very fabric. From the materials used in construction to the products showcased on its shelves, Being Human prioritizes environmental consciousness. One notable example is the cash counter, ingeniously crafted from recycled plastic, embodying the brand’s ethos of repurposing materials to minimize waste and reduce its carbon footprint.
Aside from this, the store boasts a quirky display of colourful apparel meticulously crafted from recycled pet denims, Fairtrade cotton and plantable tags, ensuring comfort without compromising on style. Each garment exudes contemporary flair and is aligned with international trends, catering to the diverse tastes of and designed to resonate with the youth and fashion-conscious consumers.
Being Human is a brand driven by purpose. And the purpose is to give back to the society, straddling the conscious circle and business circle. Every garment of Being Human Clothing helps shape a life through education or helps save a life through healthcare. It embodies the six positive human values: love, care, share, hope, help and joy.
