Being Human Clothing has introduced a new sustainable clothing line in partnership with Fairtrade India. The collaboration is aimed at promoting social change through fashion decisions and supporting Fairtrade Cotton farmers in Gujarat and Tamil Nadu. The new collection is now available at Being Human brand stores nationwide and online at beinghumanclothing.com.
With the addition of this sustainable collection, the brand is solidifying its commitment to transparent supply chain practices that prioritize fairness. The move is expected to make an impact not only in the fashion industry but also in terms of sustainability.
During the launch event, Ms. Alvira Khan Agnihotri, Managing Director of Being Human Clothing, honored the farmers from Gujarat and Tamil Nadu who grew the Fairtrade certified cotton used in the collection.
Mr. Sanjeev Rao, CEO of Being Human Clothing, highlighted the significance of the initiative, stating, “Our ‘Being Conscious’ Range will offer a responsible style statement to its consumers. This is the first time a brand is launching an entire Fairtrade wardrobe of Polos, t-shirts, shirts, and Chinos.”
Mr. Abhishek Jani, CEO of Fairtrade India, expressed his support for the initiative, saying, “This Fairtrade certified ‘Being Conscious’ clothing collection extends their commitment to the society and the environment, delving deeper into the supply chain, aligning with the Sustainable Development Goal 12, which is Responsible Consumption and Production. These farmers receive a better price, fostering sustainability in agriculture, environment, and society.”
The new line-up focuses on sustainability, responsible sourcing, and fair labor practices. Customers who purchase items from the Being Human Fairtrade collection will contribute to the Fairtrade Premium earned by the farmers’ organization.
The fashion industry’s environmental and social impact is a growing concern, and Being Human aims to play its part in promoting sustainable fashion. The Fairtrade Certified and Labeled collection adheres to strict social and environmental sustainability standards throughout the manufacturing process, ensuring better compensation to farmers and prohibiting harmful pesticides and child labor.
