Being Human Clothing has launched its latest campaign, ‘Do It in Denim,’ emphasising sustainability by using recycled cotton and polyester in its new denim collection. The initiative aims to reduce environmental impact while offering diverse denim options for consumers.
The collection incorporates a blend of recycled materials to minimise the use of virgin resources and reduce waste.
“At Being Human Clothing, we believe that fashion can be both stylish while being conscious,” said Vivek Sandhawar, COO, Being Human Clothing. He continues saying, “Our ‘Do It in Denim’ campaign is a testament to our dedication to creating clothing that is not only trendy but also kind to the planet. By using recycled materials, we are taking a step towards a more conscious future, without compromising on quality or comfort.”
Being Human Clothing, founded in 2012, operates under the Being Human – The Salman Khan Foundation. The brand promotes education and healthcare for the underprivileged through fashion. Present in 15 countries, the company focuses on offering conscious fashion globally.
