Being Human Clothing has appointed Preeti Chopra to the post of Vice President – Business Development, India & Global. Prior to this she was National Head, Business Development for Raymond Limited.
About Preeti Chopra
A Commerce graduate with a PG Diploma in Advertising & Public Relations, Preeti firmly believes that change is a constant force in evolution, necessitating a corresponding adaptation to stay relevant.
“Perseverance and adaptability are key in navigating the dynamic landscape today, leading to transformative outcomes. It is crucial to not only commemorate achievements but also to acknowledge & learn from setbacks, channelling efforts towards transforming them into success narratives,” she says.
She firmly upholding the belief that “challenging circumstances are transient while resilient individuals endure”, and says that her persistence, passion for learning and improving and maintaining and nurturing professional and personal relationships have been her strengths in her life journey.
Having said this, she does admit to some weaknesses like getting caught up in small details, neglecting to find personal time (“low work life balance,” she says) and the inability to say no.
New Role & Responsibilities
As the head for national and global expansion for Being Human Clothing, her role will be to ensure that the product line reaches relevant consumers across relevant Indian and global geographies, while carrying with it the expressions of the brand on sustainability, product value, design and reach.
A trailblazer with transformative influence, Preeti says she plans to incorporate the following leadership practices in her new role:
- Holding the brand vision above everything else
- Always prioritizing long term over short term
- Carrying the team forward and setting them up for success
Technology & Sustainability Outlooks
In her new role, Preeti says analytical tools for a single view of consumers across market to gauge consumer demand patterns will be an important tech lever. “This is something that I would like to deploy in prioritization of markets as we expand forward,” she states.
She also emphasizes on sustainability, saying going forward, sustainability will be the key that will drive differentiation for all brands and companies in fashion retail.
