Boddess Beauty has adopted an omnichannel retail strategy. The move allows customers to access beauty products both at physical store locations and through the Boddess website or mobile app.
The brand has broadened its product offering, introducing global brands such as Etude House, Caudalie, Jeffree Star, By Terry, and Dear Klairs. The fragrance collection now includes popular names like Azzaro, Prada, Ralph Lauren, Chopard, Diesel, Jaquar, Salvatore Ferragamo, Tommy Hilfiger, and Elizabeth Arden.
Rakesh Raina, Chief Operating Officer, Boddess Beauty (House of Beauty), highlighted the significance of this strategic move, stating, “Boddess Beauty is committed to providing an inclusive and convenient shopping experience for all our customers. With our new omnichannel approach, customers can now explore our diverse product range in our physical stores or conveniently browse and shop through our online platform
Boddess Beauty’s decision to implement an omnichannel model reflects a concerted effort to meet customers. To provide an integrated shopping experience that blends online and offline interactions.
This move also introduces an opportunity for customers to experience an extensive selection of beauty, fragrance, and cosmetic products from globally acclaimed brands such as Prada, Caudalie, Etude House, Ralph Lauren, and COSRX.
About Boddess:
Boddess Beauty is a beauty retailer in India. Delivers the beauty and grooming experience through innovative retail strategies and a curated selection of global brands. The company aims to empower customers by providing access to high-quality products and fostering an inclusive shopping experience.
