India’s first beauty brand offering 100% microplastic-free formulations, La Pink has announced the appointment of actress Parineeti Chopra as its first-ever brand ambassador. The partnership is seen as a key moment for the brand as it continues to promote clean beauty practices.
La Pink, which entered the market in 2023 with 17 products, now offers over 60 products in its portfolio. The brand emphasizes customer feedback in product development, focusing on packaging and formulations that meet consumer needs.
Commenting on the collaboration, Nitin Jain, Founder and Director of La Pink, said, “Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients.”
Chopra also shared her enthusiasm for the partnership, highlighting La Pink’s microplastic-free approach as a key reason for her involvement. “When I came across La Pink, the concept of being microplastic-free instantly caught my attention. Indian consumers deserve to know about these ingredients and make informed choices,” she said. She also praised the brand’s products like the Ideal Bright Serum and Vitamin C Sunscreen, citing their ability to repair, nourish, and maintain the skin’s pH balance without harmful ingredients.
La Pink continues to position itself as a leader in conscious beauty, promoting natural, sustainable products for consumers and the environment.
About La Pink
La Pink is India’s first 100% Microplastic Free Formulation beauty brand. ‘La’ means ‘The’ in French, and ‘Pink’ defines ‘Beauty.’ La Pink was established to bring a revolutionary change in the beauty industry, with the intention of providing the best quality products to the end consumer without compromising on their beauty needs because of the price.
