Under the umbrella of Honasa Consumer Ltd., the haircare brand BBLUNT achieved an annual revenue rate of Rs 100 crore, representing a fourfold increase since its acquisition by the company.
“This milestone highlights our deep understanding of the Indian haircare market. We’ve developed products tailored to the specific needs of Indian consumers, tackling issues like hard water damage and pollution while delivering salon-quality experiences at home. Our success is rooted in a strategic approach that nurtures brands resonating with modern consumers,” Varun Alagh, co-founder, chairman & CEO of Honasa Consumer Limited, said.
Honasa Consumer Ltd. attributes this growth to its data-driven innovation strategy, which focuses on addressing emerging trends and consumer needs. BBLUNT’s product range includes hair colors, shampoos, conditioners, styling products, and appliances specifically designed for Indian hair types. The brand’s success is supported by its product development process, which integrates stylist insights, consumer feedback, and salon testing.
BBLUNT has also experienced a sixfold increase in brand-related Google searches over the past two years, reflecting its strong online presence.
In addition to its commercial success, BBLUNT is committed to social impact through the BBLUNT Shine Academy. This initiative, managed by the Sambhav Foundation, offers a fully sponsored vocational training program in hair styling, having trained over 10,000 women across 11 states.
Honasa Consumer continues to focus on leveraging data and digital strategies to drive innovation and set new standards in the beauty and personal care sector.
It is a digital-first beauty and personal care company with a portfolio of seven brands. The company leverages data-based innovation and omnichannel distribution to capture growth trends in the market.
