Bata India Limited reported its Q2FY25 financial results, with revenue from operations reaching Rs 8,371 million, up from Rs 8,191 million in the same period last year. The Operating Profit for the quarter stood at Rs 524 million.
The company highlighted several strategic initiatives contributing to its performance, including:
- Retail Expansion: Bata’s network expanded to 1,955 stores, comprising both company-owned and franchise outlets.
- Store Renovations: 48 stores were renovated this year, incorporating modern design and technology enhancements.
- Product Strategy: The Sneaker Studio concept was rolled out in 756 stores as part of its casualization strategy.
- Exclusive Brand Outlets: New EBOs included 4 for Power, 136 for Hush Puppies, and 14 kiosks for Floatz.
- Collaborative Collections: Bata launched limited-edition collections such as Bata Red Label x Emily in Paris and Hush Puppies x Peanuts.
- Festive Launches: The Pujo Glam Collection was introduced ahead of the festive season
- Global Campaigns: The ‘Stronger Inside’ campaign was launched for the Power brand, along with the Energy Collection promoting accessible fitness products.
Bata India also reported an improvement in its Net Promoter Score (NPS) to 80, reflecting enhanced customer satisfaction.
Gunjan Shah, MD and CEO, Bata India Limited, stated, “Despite continuing market headwinds and subdued consumption, we saw some recovery in our growth trajectory through the quarter backed by focused execution of strategic initiatives. We are seeing strong validation of our premiumisation strategy across channels.”
“Our expansion through franchise stores in Tier 3-5 markets, combined with our robust digital presence, is helping us tap into new growth opportunities with strengthened omnichannel approach. Our conscious efforts on Franchise model expansion are showing good results. Cost efficiency remains a cornerstone across all operations including manufacturing facilities.
We continue to maintain a balanced approach between managing near-term challenges and investing in long-term growth drivers. We are optimistic about consumption recovery in the coming quarters, backed by festive season momentum and our strong market positioning,” he adds.
Bata India continues to strengthen its omnichannel presence, integrating physical stores with digital platforms to reach a wider customer base.
