Bata India is expanding its fashion portfolio by collaborating with Authentic Brands Group (Authentic) to introduce the renowned lifestyle brand Nine West to the Indian market. The partnership aims to enhance Bata India’s premium product offerings, aligning with the brand’s premiumization strategy to cater to a fashion-conscious audience, the company announced in a release on Monday.
Global Fashion Brand Nine West in India
Nine West, a globally recognized brand known for its trendy fashion designs, operates in over 40 countries. This strategic partnership will bring Nine West’s fashion-forward and premium styles to modern Indian consumers, further cementing Bata India’s position as a hub of style and innovation.
Licensing and Manufacturing Agreement
As part of the licensing agreement, Bata India will have exclusive rights to manufacture, market, and distribute Nine West footwear and accessories across India. This expansion leverages Bata India’s extensive retail network and diverse customer base to drive the next phase of Nine West’s global growth.
A Hub of Style and Innovation
Gunjan Shah, Managing Director and CEO of Bata India, expressed enthusiasm for the partnership, stating, “By offering Nine West’s premium collection of women’s footwear and accessories, we are committed to bringing the best of global fashion to our customers.”
Enhancing the Indian Market for Footwear and Accessories
Henry Stupp, President, Lifestyle EMEA and India at Authentic, highlighted the partnership’s significance, saying, “With Bata India’s extensive network and ability to build iconic brands for the Indian audience, we aim to establish Nine West as a go-to lifestyle brand in this strategic market for footwear and accessories.”
About Bata India
Bata India has been a symbol of trust and quality for Indian consumers for nearly a century. Serving 250,000 customers daily in 2022, Bata has continuously evolved to become the largest footwear retailer and manufacturer in the country. Its mission is to make global trends and premium fashion accessible to all consumers through an extensive retail network, offering various brands catering to diverse needs.
About Authentic Brands Group
Authentic Brands Group (Authentic) is a global brand development, marketing, and entertainment platform that owns a portfolio of over 50 iconic and world-renowned Lifestyle, Entertainment, and Media brands. Headquartered in New York City, Authentic connects strong brands with partners, distributors, and retailers worldwide to build long-term value in the marketplace.
About Nine West
Nine West is a global lifestyle brand that empowers women with timeless, feminine style. It translates key fashion trends into wearable and attainable collections of footwear, apparel, and accessories, available in over 40 countries worldwide.
Bata India’s partnership with Authentic Brands Group reflects its commitment to providing premium fashion offerings and enhancing the Indian market for fashion footwear and accessories.
