Bata India has introduced a limited-edition ‘Emily in Paris’ collection, with Bollywood actor Sharvari as the face of the campaign. The launch, in collaboration with Viacom 18, coincides with the release of new episodes from the popular Netflix series Emily in Paris. The collection is available at 260 selected Bata stores and online via Bata’s e-commerce platform bata.com.
The limited-edition range includes Parisian-inspired designs, such as Eiffel Tower trims, subtle accents, and gold buckles, featured across styles like cherry red mules, metallic heels, and pastel ballerinas.
Deepika Deepti, Head of Marketing, Bata India states, “We are beyond excited to launch this iconic collaboration. By partnering with Sharvari, a style icon in her own right, we are able to let our customers step into the shoes of Emily Cooper, quite literally! Reimagined keeping in mind the global fashion trends, this collaboration embodies dreamy pastels and bold cherry red designs—perfect for all the fans and for those looking to make a statement.”
Speaking on the collaboration, Sharvari said, “I’m absolutely thrilled to be associated with Bata for their exclusive limited-edition Emily in Paris collection. I can’t wait for fashion enthusiasts to experience this collection and feel like they’re walking the streets of Paris!”
Bata India, with over a century in the footwear industry, serves over 250,000 customers daily and operates more than 2,150 stores across India. The company sells nearly 50 million pairs of shoes annually and has a strong presence both in physical retail and online. The launch of this limited-edition collection further strengthens Bata’s commitment to blending fashion and comfort for its customers.
