Bata India has entered into a partnership with quick commerce platform Zepto to offer fast, 10-minute footwear delivery for customers in Delhi-NCR. The collaboration aims to meet the growing demand for convenience in the fashion retail sector, driven by the rapid expansion of the Quick Commerce market, which is experiencing a CAGR of over 4.5%.
Initially launched in Delhi-NCR, the service will soon expand to major metropolitan cities across India. The partnership is positioned to cater to the growing demand for fashion products, especially as an estimated 48 lakh weddings are expected in the coming months, creating a need for last-minute style solutions.
Gunjan Shah, CEO of Bata India, shared his enthusiasm for the collaboration saying, “We wanted to strengthen our omni-channel presence to ensure that customers can shop for our stylish and high-quality footwear in the way that best suits them—whether online, in-store, or now, with rapid doorstep delivery. Today’s consumers seek the convenience of having everything delivered to them, and this collaboration perfectly aligns with our mission to enhance accessibility.”
Aadit Palicha, CEO of Zepto, said, “This collaboration is all about convenience, speed and making a wide variety of styles available to our consumers to choose from. We are united in our goal to enhance the shopping experience, redefining how quickly people can access stylish and quality shoes, making it easier for them to express their personal style on the go.”
Bata India operates over 1,900 stores and a robust omni-channel presence, selling around 50 million pairs of shoes annually. The brand’s portfolio includes Bata Red Label, Bata Comfit, Power, NorthStar, Floatz, Bubblegummers, and Hush Puppies.
