Bagzone Lifestyles Pvt Ltd, known for brands like Lavie and Lavie Luxe, has introduced Lavie Signature, a new online-exclusive brand. Lavie Signature is positioned between Lavie and Lavie Luxe, offering high-quality, stylish bags at prices ranging from Rs 2000 to 3500.
“With the rise of digital shopping and the increasing demand for mid-range premium products, Lavie Signature is our response to these evolving trends. We are excited to offer high-quality, stylish bags at an accessible price point, bridging the gap between premium and affordability,” said Mr. Ayush Tainwala, CEO of Bagzone Lifestyles Pvt. Ltd.
“This collection is designed to cater to the modern shopper who values both sophistication and value, and we are confident that Lavie Signature will meet their needs while setting a new standard in the fashion accessories market,” Tainwala added.
Each Lavie Signature bag is crafted from PB fabric and features high-grade metal hardware, including a chunky logo. The brand incorporates modern design elements such as a Monogram Logo, color block patterns, and quilting.
The brand will focus on building its presence online, with products exclusively available on Myntra. The launch aims to attract customers seeking premium quality at affordable prices.
Bagzone Lifestyles Pvt Ltd also operates a state-of-the-art R&D and manufacturing facility in Nashik, which is one of the largest integrated facilities in South Asia. The facility spans 5 acres and 150,000 square feet and includes 12 departments with advanced technology and a focus on sustainability.
