Premium fashion and lifestyle brand under Reliance Retail, AZORTE has unveiled its Fall Festive 2024 collection and expanded its retail network with 12 new stores in October. The new stores are located in cities including Jaipur, Udaipur, Raipur, Dehradun, Gorakhpur, Ranchi, and two additional outlets in Bangalore, bringing the total to five in that city.
The brand, launched in 2022, aims to strengthen its offline presence by reaching more customers across both existing and new markets. AZORTE’s new collection, set against a London backdrop, features a mix of global trends and modern Indian styles for men, women, teens, and kids. The brand emphasizes the use of innovative fabrics that balance style, comfort, and sustainability.
Akhilesh Prasad, CEO, Fashion and Lifestyle at Reliance Retail, commented on the brand’s growth, stating, “AZORTE has seen impressive success since its launch. We are committed to reaching new cities and elevating the customer experience with fashion that reflects their aspirations and lifestyle.”
The new collection offers contemporary designs with vibrant colours and distinctive patterns, suitable for festive celebrations and everyday wear. AZORTE’s sustainability efforts are reflected in the use of eco-friendly materials.
The newly opened stores incorporate smart technology such as smart trial rooms, fashion discovery stations, endless aisles, and self-checkout kiosks to enhance the shopping experience. The brand’s online store is available at azorte.ajio.com.
