Premium fashion and lifestyle brand, AZORTE, under the aegis of Reliance Retail, has expanded its retail network with 12 new stores in October. The new stores are located in various cities including Jaipur, Udaipur, Raipur, Dehradun, Gorakhpur and Ranchi. Bangalore saw the launch of two new stores, taking the city’s total store count to five.
AZORTE, launched in 2022, aims to strengthen its offline presence by reaching more customers across both existing and new markets. Its new collection, set against a London backdrop, features a mix of global trends and modern Indian styles for men, women, teens, and kids.
The new collection offers contemporary designs with vibrant colours and distinctive patterns, suitable for festive celebrations and everyday wear. The collection emphasises the use of innovative fabrics that balance style, comfort, and sustainability, highlighted through the use of eco-friendly materials.
The newly opened stores incorporate smart technology such as smart trial rooms, fashion discovery stations, endless aisles, and self-checkout kiosks to enhance the shopping experience..
Akhilesh Prasad, CEO, Fashion & Lifestyle at Reliance Retail, commented on the brand’s growth, stating, “AZORTE has seen impressive success since its launch. We are committed to reaching new cities and elevating the customer experience with fashion that reflects their aspirations and lifestyle.”
The brand’s online store is available at azorte.ajio.com.
