Aza Fashions has launched a 10,000 sq. ft. flagship store on Dumas Road, marking its entry into Surat’s luxury retail market. The expansion targets tier-2 cities, leveraging Surat’s reputation as a textile hub with a growing demand for luxury fashion.
The store is projected to generate approximately ₹3,000 per sq. ft. in monthly revenue during its first year, driven by factors such as the rise of destination weddings and increasing interest in high-end fashion. Designed to cater to bridal couture and occasion wear needs, the store aims to capitalize on Surat’s affluent clientele and its position as a wedding shopping destination.
Dr. Alka Nishar, Founder & Chairperson of Aza Fashions, commented, “Surat has always been known for its rich textile heritage and growing luxury market. Launching our flagship store here is a testament to Aza Fashions’ commitment to bringing the best of Indian couture to emerging cities.”
Devangi Parekh, Managing Director of Aza Fashions, emphasised the strategic importance of Surat in the brand’s growth: “By entering this market, we are not only expanding our footprint but also strengthening our position as a pan-India luxury retail leader. This store offers a curated collection of India’s finest designers, making high-end fashion accessible to a broader audience in this vibrant city.”
The Surat store represents a multi-crore investment and features contemporary interiors, state-of-the-art displays, and an extensive collection of bridal couture, festive wear, menswear, accessories, and jewellery.
