Ayurvedic beauty brand SoulTree has launched its first soul sanctum store in Mumbai, increasing its footprint in the city and advancing its global expansion. The new store is part of SoulTree’s mission to provide authentic, organic, and ethical Ayurvedic products to a global audience.
The opening follows the success of India’s first solar-powered soul sanctum at DLF Galleria Market in Gurugram in January 2021. SoulTree has since expanded to several major cities across India, including Delhi NCR, Bangalore, and Trivandrum, with Mumbai now joining the list. The 195-square-foot Soul Sanctum in Mumbai features sustainable design elements, including reclaimed wood, and is built to offer a tranquil retreat from the city’s hustle.
“Our Mumbai soul sanctum epitomises rooted luxury and sustainability, showcasing our unwavering dedication to holistic Ayurvedic well-being. As the global demand for natural beauty surges, we are determined to captivate discerning consumers both locally and internationally,” says Nitin Passi, Chairman, SoulTree.
The store offers a range of products, including skincare, bath care, body care, and curated gifting options. Signature services such as Alankrita, Anahita, Amrita, and Ananda are available to enhance the shopping experience. The store’s ambiance is complemented by scents from Uttarakhand and Nada Yoga tunes, creating a calming environment. Soul Mitras are on hand to provide personalised assistance to visitors.
As the first Indian brand to offer European-certified Ayurvedic beauty and wellness products, SoulTree maintains the Triple Seal of Truth: Ayurvedic, Organic, and Ethical. The company also boasts the world’s first LEED-Platinum Certified Ayurvedic Beauty & Wellness Manufacturing Plant, emphasising sustainability through solar power, waste management, water conservation, and eco-friendly practices.
SoulTree’s products are available on www.soultree.in and major marketplaces, with a global presence in 28 countries. Looking forward, SoulTree plans to expand its retail presence in major cities to bring Ayurvedic beauty to more consumers.
