Reliance Retail’s omnichannel beauty platform, Tira, has introduced the luxury skincare and haircare brand, Augustinus Bader, to the Indian market. Known for its scientifically advanced and award-winning formulas, Augustinus Bader products are now available exclusively on Tira.
Founded by stem cell and biomedical scientist, Professor Augustinus Bader, the brand launched in 2018 and has since gained a global following. Its proprietary TFC8® (Trigger Factor Complex) technology powers its products, designed to support the body’s natural ability to renew and rejuvenate, delivering visible results.
Bhakti Modi, Co-Founder of Tira, commented on the launch, “At Tira, we aim to bring the best of global and homegrown brands to the Indian consumer. The introduction of Augustinus Bader in India is yet another step in our endeavour to offer luxury, high-performance skincare that resonates with India’s growing community of beauty connoisseurs.”
Charles Rosier, Co-Founder and CEO of Augustinus Bader, expressed his enthusiasm, “We are incredibly happy to introduce Augustinus Bader to India. Tira, with its understanding of the Indian beauty market, was a perfect choice for our foray into India. This exclusive partnership marks a significant milestone for us as we expand our footprint into one of the world’s most dynamic beauty markets.”
Key products in the Augustinus Bader line, such as The Cream and The Rich Cream, are known for their rejuvenating properties. These products offer deep hydration and nourishment, promoting long-term skin health. The collection will be available online and in select Tira stores in Mumbai, Delhi, Hyderabad, and Bangalore. Customers can expect a luxurious shopping experience, complemented by expert guidance on product selection tailored to individual skincare needs.
About Tira
Launched in April 2023 by Reliance Retail, Tira is an omni-channel beauty platform combining technology with personalised experiences. It offers a curated selection of global and local brands. The website and app feature a clear, user-friendly interface for browsing by category, brand, or concern, along with beauty content, tips, and tutorials. Personalization tools highlight relevant products, offers, and content based on user preferences. Tira’s offline stores provide services like makeup consultations, virtual try-ons, and personalised beauty routines, supported by trained beauty advisors.
