Japanese sportswear brand ASICS has launched its latest sneaker range, the GEL-K1011, under its growing SportStyle category in India.
The GEL-K1011 is a unisex sneaker available in versatile neutral colorways such as cloud grey/cream, black/carrier grey, white/pure silver, and black/pure silver. The design fuses iconic details from ASICS’ late 1990s and early 2000s GEL-KAYANO™ models with a sleek, modern tooling system, offering a blend of retro style and contemporary innovation.
Drawing inspiration from the uppers of the GEL-KAYANO™ 5, GEL-KAYANO™ 6, and GEL-KAYANO™ 10, and paired with a midsole adapted from the GEL-CUMULUS 17, the GEL-K1011 focuses on both form and function. Featuring dual GEL technology inserts with FLYTEFOAM and FLYTEFOAM PROPEL cushioning, the sneakers deliver superior comfort, responsiveness, and impact absorption.
Speaking on the launch, Rajat Khurana, Managing Director, ASICS India and South Asia, said, “The GEL-K1011 is designed for the style-conscious generation that values performance and aesthetics in equal measure. This isn’t just a sneaker, it’s a statement rooted in our heritage, yet designed for today’s movement-forward culture.”
Priced at INR 11,999, the GEL-K1011 sneakers are available for both men and women at ASICS retail stores and online.
Founded in 1949 by Kihachiro Onitsuka, ASICS is a leading global brand in running shoes and SportStyle-inspired footwear, apparel, and accessories. The brand currently operates 122 stores across India.
