ASICS has unveiled the GEL-KAYANO™ 31, the newest addition to its stability running shoe line. This model builds on the advancements of its predecessor, the GEL-KAYANO™ 30, by incorporating enhanced comfort features aimed at improving runners’ experiences.
The GEL-KAYANO™ 31 features an updated asymmetrical medial design upper for a supportive fit and improved comfort. The shoe’s mesh upper provides better ventilation, ensuring cooler feet over longer distances, while its refurbished outsole uses HYBRID ASICSGRIP™ rubber for increased traction and stability. The shoe also integrates PureGEL™ technology for improved shock absorption and smoother transitions.
The 4D GUIDANCE SYSTEM™ is included to offer adaptive stability in alignment with the body’s movements. The GEL-KAYANO™ 31 also displays its CO2 emissions as 10.6kg per pair, reflecting ASICS’ commitment to transparency.
The GEL-KAYANO™ 31 will be available for both men and women starting August 20, 2024, at ASICS retail stores, online, and at specialist running outlets worldwide, priced at INR 15,999.
Founded in 1949 by Kihachiro Onitsuka, ASICS is a leading designer and manufacturer of running shoes and athletic footwear, apparel, and accessories. The brand’s philosophy, derived from the Latin phrase “Anima Sana In Corpore Sano,” means ‘A Sound Mind in a Sound Body.’ ASICS operates 108 stores across India.
