Menswear brand Arrow has announced the launch of its Autumn-Winter 2024 (AW24) collection, designed to merge innovative fabrics with classic styles aimed at the modern man’s dynamic lifestyle.
The AW24 lineup features the Autopress line, which includes non-iron fabrics with DP ratings of 3.5 and 4.0, providing wrinkle-free wear for professionals seeking a sharp appearance throughout the day. The Autopress FLX variant incorporates stretchable fabrics that adapt to movement, enhancing comfort for all-day wear.
For active lifestyles, the Dynamax line emphasises practicality, offering UV protection, anti-static properties, and odour resistance, making it suitable for long hours of commuting or work. The Velocity collection pairs premium cotton fabrics with travel-friendly designs, catering to the man on the go.
The Air Soft line focuses on lightweight luxury, utilizing breathable materials for extended comfort, while the Moments line, including the 1851 and Italian Elegance sub-lines, features luxurious weaves and meticulous craftsmanship, embodying timeless sophistication.
Anand Aiyer, CEO of Arrow, stated, “We are thrilled to introduce the AW24 collection, which exemplifies our commitment to innovative design and exceptional quality. This collection is designed for the modern man who values style and functionality, offering pieces that are versatile, comfortable, and sophisticated.”
Arrow is also offering Gift with Purchase (GWP) promotions this AW24 season. Customers can buy for rs. 14,999 and receive a premium trolley valued at Rs. 6,999 for ₹499, or purchase for Rs. 6,999 and get a stylish duffle bag worth Rs. 2,999 for Rs. 299.
The AW24 collection aims to equip men with fashion that balances innovation and timeless style, ensuring they navigate life with ease and confidence.
About Arrow
A well-known international menswear brand, Arrow has been instrumental in shaping menswear since 1851. It was launched in India in 1993. Arrow currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across India. The brand’s main goal is to cater to the ever-changing sartorial needs of India’s working men and to introduce exciting innovations for the modern Indian professional wardrobe.
