Menswear brand Arrow launched the 1851 heritage collection in collaboration with GQ India at the St Regis in Mumbai. The event featured Arrow brand ambassador Hrithik Roshan as the showstopper, who also engaged in a discussion with Shailesh Chaturvedi, MD & CEO of Arvind Fashions Ltd, about his journey with Arrow and the evolution of menswear fashion.
“One thing I learned in my journey with Arrow is that, when you dress, you shouldn’t compromise. You should feel like you are ‘On Top Of The World’. The past five years with the brand have been nothing short of extraordinary. Arrow is a timeless brand and has been a standard of excellence for menswear since 1851,” actor Hrithik Roshan said.
The event was attended by several celebrities, including Taha Shah, Neha Sharma, Karan Kundra, Palak Tiwari, Bhuvan Bam, Orry, Avneet Kaur, and Parul Gulati. The 1851 Collection, showcasing Arrow’s legacy of sophistication and style, was highlighted through a fashion show focusing on modern yet classic designs.
“The 1851 Heritage Collection celebrates Arrow’s rich history and commitment to excellence. We are thrilled to launch this collection at such a prestigious event and extend our heartfelt gratitude to GQ for their invaluable partnership in making this event a grand success,” Anand Aiyer, CEO, Arrow said.
The launch event was not just a fashion showcase but also a celebration of Arrow’s enduring legacy and its forward-thinking approach to menswear fashion. The evening concluded with a promise of more innovative and stylish collections to come.
