Rare & Basics (R&B) Fashion, a homegrown fashion brand under Apparel Group, is set to expand its retail footprint with 200 new stores across India and the GCC by the end of 2025. This move will significantly increase the brand’s footprint, adding to its current 135-store operation across 8 countries.
R&B Fashion has already opened over 12 new stores in the first quarter of 2024. The brand is planning to open its stores in key cities such as Riyadh, Jeddah, Dammam, Dubai, Sharjah, Manama, and Doha in the GCC, as well as major metropolitan areas in India.
These stores will be located in both high street and mall settings. Further, R&B’s presence is set to become even more pronounced with planned openings in prominent urban centers across the KSA, UAE, Bahrain, Qatar and India.
“Each new R&B store emerges as a gateway to global fashion trends, meticulously adapted to resonate with local preferences, ensuring a seamless blend of quality, style, and exceptional value. We are not just opening stores; we are crafting dynamic hubs that celebrate the diversity and individuality of our customers. This expansion is a bold step towards establishing R&B Fashion as the premier fashion destination in every market we enter,” said Arun Pagarani, CEO, R&B Fashion about the expansion.
The new stores will offer a wide range of products, including fashion apparel, footwear, beauty items, toys, and accessories. The expansion aims to enhance customer accessibility and create welcoming shopping environments that cater to a diverse consumer base.
R&B Fashion retails its own label of men’s, women’s, and children’s apparel and non-apparel products, including shoes, handbags, and accessories, all designed in-house. The brand is committed to ethical sourcing and is an active participant in the Better Cotton Initiative (BCI), promoting sustainability and a safe environment.
