In a strategic move to leverage the vast potential of tier II markets, global fashion and lifestyle retail conglomerate Apparel Group is bringing global brands to 2 new shopping destinations – Dehradun (Uttarakhand) and Gandhinagar (Gujarat). This expansion represents a significant milestone in their mission to bring international fashion brands within reach of every corner of the country. Apparel Group’s footprint in India continues to expand, adding six new stores to its network.
The newly opened stores in Dehradun and Gandhinagar bring international brands such as Beverly Hills Polo Club, Bath & Body Works, Aldo, and R&B to these cities. At the Mall of Dehradun, shoppers can explore fashion and lifestyle products from Beverly Hills Polo Club, Bath & Body Works, and Aldo. In Gandhinagar, Swagat Holiday Mall now features the city’s first Beverly Hills Polo Club, Bath & Body Works, and R&B stores.
This move aligns with a broader trend of global brands targeting Tier II markets as key growth opportunities.
“We’re committed to expanding our presence in Tier II cities, capitalizing on the growing market and increased brand awareness. Our focus is on delivering exceptional shopping experiences and building lasting relationships with customers in these regions” said Abhishek Bajpai, CEO, Apparel Group, India.
Apparel Group’s expansion in India reflects its ongoing strategy to introduce international brands to emerging markets. The company envisions these tier II cities as crucial to its next phase of growth.
Apparel Group is a global fashion and lifestyle retail conglomerate headquartered in Dubai, United Arab Emirates. The group operates over 2,200 retail stores and represents more than 85 brands across various platforms, employing over 22,000 staff globally. Apparel Group has a significant presence in the GCC and is expanding into markets in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. The company also plans to enter emerging markets such as Hungary and the Philippines.
Apparel Group’s diverse portfolio includes brands from the USA, Canada, Europe, Australia, and Asia, featuring names such as Tommy Hilfiger, Charles & Keith, Skechers, Victoria’s Secret, ALDO, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Bath & Body Works, Inglot, and Rituals.
