Dubai-based global fashion and lifestyle retail conglomerate Apparel Group has entered into a multi-brand licensing agreement with Manhattan-based Marquee Brands to cover five of its renowned brands; BCBG, Ben Sherman, Bruno Magli, Sur la table and Martha Stewart, across the GCC (Gulf Cooperation Council) and India regions, the company announced on social media last week.
“This strategic partnership underscores our commitment to expanding our retail footprint and providing our valued customers with exceptional shopping experiences that exceed expectations every day,” Apparel Group said in a LinkedIn post.
The move symbolizes both companies’ ambition to fulfill increasing demand for not only luxury but also contemporary goods in these regions, offering consumers a wider spectrum of choices and styles, according to a media website.
“It’s not every day that one unlocks a market with almost 1.5 billion consumers and an aggregate GDP of US$5+ trillion. The retail concepts that debut in the region across #BCBG, #BenSherman, #BrunoMagli, #MarthaStewart and #Surlatable will be game changing,” Heath Golden, President, Marquee Brands said in a LinkedIn post.
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.
The company has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
It has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Victoria’s Secret, Victoria’s Secret PINK, Charles & Keith, Aldo, Aldo Accessories, Bath & Body Works, Tim Hortons, Inglot, Call It Spring, Anne Klein, Herschel, R&B, Beverley Hills Polo Club, La Vie En Rose, and Daiso.
Founded in 2014, Marquee Brands is a leading global brand owner, marketer, and media company. Owned by investor funds managed by Neuberger Berman, one of the world’s leading employee-owned investment managers, Marquee Brands targets high-quality brands with strong consumer awareness and long-term growth potential. It seeks to identify brands in various consumer product segments with the goal of expanding their reach across retail channels, geography, and product category while preserving the brand heritage and enhancing the ultimate consumer experience. The portfolio includes Martha Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body Glove, Emeril Lagasse, Destination Maternity, Motherhood Maternity, Hatch, A Pea in a Pod, America’s Test Kitchen, and Bruno Magli.
