Anita Dongre has recently launched her newest flagship store at the historic Sassoon Building. The 8,500 sq. ft. store is situated in the heart of Mumbai’s art district, Kalaghoda.
“It’s been a particular joy to realise a vision that mixes Indian crafts with colonial architecture against art that celebrates nature’s bounty. I’m excited to watch people experience this space through all their senses,” Anita Dongre, who runs a fashion retail company House of Anita Dongre Ltd. said.
The store has three floors. The ground floor features jewellery. The second floor features menswear against grey and gold hand painted pichhwai walls. The third floor– the bridal floor. The domed timber roof visible as you climb the grand staircase is now just out of reach. When the doors open you see rich embroidered lehengas in pools of theatrical light and a tikri wall that transports you into ballrooms and palaces.
The store is a proof of how the forgotten can find a place in our modern world- whether craft, architecture, or a way of life.
