Ananya Birla, entrepreneur and daughter of Aditya Birla Group chairperson Kumar Mangalam Birla, has launched a new venture in the booming beauty and personal care (BPC) segment.
Set to roll out nationally through 2025, the yet-to-be-named venture will offer a range of beauty and personal care products, tapping into India’s fast-growing BPC market, which is expanding at 10-11% annually.
“With greater exposure to global products and knowledge, Indian consumers now demand more from home-grown brands. This venture aims to meet those expectations with authenticity and innovation and bring world-class products to the Indian marketplace,” Birla said.
While investment details remain undisclosed, she emphasised a focus on differentiated packaging, international quality, and individuality. A global expansion is also under consideration.
