Amazon Fashion has rolled out its latest campaign, ‘Fashion on Amazon, Har Pal Fashionable,’ starring Bollywood actors Ananya Panday and Aditya Roy Kapur. This marks the first collaboration between the two celebrities for the brand. The campaign, designed to position Amazon as the ultimate online fashion destination, offers a broad range of clothing, shoes, watches, and accessories. It includes helpful shopping features such as ‘wear it with’ recommendations and promises added conveniences like easy returns, fast delivery, and no extra fees for consumers.
Devised by Media Monks, the campaign is now being broadcast across various channels, including television, outdoor, digital video, and social media platforms. It aims to address common challenges in assembling stylish outfits and the selection of complementary accessories. In one ad film, Ananya Panday showcases the ease of creating a complete, fashionable look, contrasting Aditya Roy Kapur’s view of the process as time-consuming. Another spot features Kapur preparing to leave the house, only to be advised by Panday on missing accessories, which she quickly adds using Amazon Fashion’s ‘wear it with’ feature.
“We are excited to introduce our new campaign, ‘Fashion on Amazon, Har Pal Fashionable.’ This campaign aims to establish Amazon Fashion as the one-stop online destination for fashion enthusiasts. Offering a diverse selection of clothes, shoes, watches, accessories and more, Amazon enables customers to effortlessly curate their looks with features like ‘Wear it with’ suggestions from top brands. With added convenience features such as easy returns, fast delivery at no additional fee, we strive to continuously improve the fashion shopping experience.” said Pragya Sharma, Director-Consumer Marketing, Amazon India.
“As a big fashion enthusiast, I constantly strive for effortless style,” says Aditya Roy Kapur. I’m excited to be part of Amazon Fashion’s new campaign. The ease of online ordering from an extensive selection across sunglasses, watches, shoes etc. on Amazon Fashion, to always getting your delivery on time, takes the guesswork out of shopping and makes building a stylish wardrobe a breeze.”
“I love styling that makes me feel comfortable yet confident and with Amazon Fashion’s wide selection across accessories, shoes, bags etc. I can mix and match effortlessly. I’m very thrilled to be a part of Amazon Fashion’s ‘Fashion on Amazon, Har Pal Fashionable’ campaign, that enables customers to put their looks together, with features like ‘wear it with’ suggestions, from top brands and convenience features like easy returns, fast delivery, no convenience fees etc,” said Ananya Panday.
“In our campaign, Ananya, who is known for her fashion quotient and has been the face of the brand, introduces Aditya to the world of Amazon Fashion. Aditya gets wowed by how effortless fashion can be on Amazon with our wide selection & top brands that let you create all kinds of different looks.” said Azazul Haque – Chief Content Officer, Media.Monks India.
