Allen Solly has launched Bag Your Stars, a new handbag campaign that adds a cosmic twist to fashion. The collection features handbags designed to match each zodiac sign, offering a fun and personalised shopping experience.
Alongside this unique theme, Allen Solly’s handbag range includes stylish totes, satchels, slings, and backpacks to suit every occasion and lifestyle.
Grand Launch at Phoenix Marketcity, Bangalore
To celebrate the campaign, Allen Solly has set up a massive handbag installation at Phoenix Marketcity, Bangalore. Standing 27 feet tall and 30 feet wide, the installation is a major attraction, serving as a selfie spot and an interactive experience. It also features a claw machine where visitors can win miniature Allen Solly handbags, adding to the excitement.
Tamil actress Ashika Ranganath inaugurated the installation in the presence of media, influencers, and special guests. To make the experience even more engaging, the event also includes tarot card readings, helping visitors find their ideal handbag based on their zodiac sign.
A Personalised Shopping Experience
Richa Pai, Chief Business Officer at Allen Solly, shared, “With ‘Bag Your Stars,’ we have seamlessly blended zodiac signs with fashion to create a highly personalised shopping experience. Our handbags are designed to be an extension of a woman’s personality, offering style, functionality, and a cosmic connection. This campaign celebrates the diversity of modern women and their ever-evolving lifestyle, ensuring they find a bag that truly resonates with them. The Phoenix Market City installation is a testament to our commitment to creating immersive brand experiences that go beyond conventional retail.”
The Bag Your Stars campaign is available at 135 Allen Solly stores across India and will run until March 31, 2025. Customers can explore one of the largest handbag collections and enjoy a shopping experience like never before.
