AJIO has announced a collaboration with Vogue and GQ India to highlight trends, analysis, and curate immersive fashion experiences. This partnership aims to deliver content that captures the essence of contemporary Indian style.
AJIO, Vogue, and GQ India aim to redefine the fashion landscape, offering a perspective that resonates with the tastes of today’s consumers. Through trend conversations with key fashion opinion leaders, AJIO and Vogue India will explore pressing topics and emerging trends.
The Vogue Fashion Trend Report will cover the evolving fashion landscape, highlighting ideas, styles, and iconic fashion moments that are changing consumer behavior. These insights will support AJIO’s approach to curating the latest trends for customers.
“This exciting partnership with Vogue and GQ India will bring a new dimension to the fashion narrative of modern India, enabling AJIO to lead trend-first dialogues that shape the future of fashion. It marks a significant step towards redefining the fashion landscape with innovation, creativity, and a deep appreciation for the evolving identity of Indian style,” commented Vineeth Nair, CEO, AJIO on the association.
“We are thrilled to partner with AJIO, a strategic first of its kind for our two brands Vogue and GQ. It combines the scale of AJIO’s fashion e-commerce platform and Vogue and GQ’s deep and unique expertise in fashion curation and content creation. This collaboration will not only provide invaluable insights into the latest fashion trends through our comprehensive report but also elevate our events, bringing a new level of style and innovation to our audience” added Sandeep Lodha, MD, Conde Nast India.
AJIO will also collaborate with Vogue’s Forces of Fashion, which includes conversations and masterclasses with editors, designers, influencers, and industry executives. Additionally, AJIO will partner with GQ India’s Men Of The Year, an annual celebration of the year’s cultural high points.
AJIO offers exclusive international brands like GAP, Diesel, Superdry, GAS, and Armani Exchange, positioning itself as a top destination for global fashion brands. As a part of Reliance Retail, AJIO is a fashion-first platform offering over 6000 brands and 1.7 million styles, including exclusive international brands, owned labels, and homegrown brands.
Vogue is the world’s leading voice on fashion and culture, examining the world through the lens of fashion.
GQ is the global flagship of men’s fashion, style, and culture, known for its award-winning journalism, photography, and design.
