Leading fashion e-tailer AJIO has announced the launch of Swedish fashion major H&M on its platform. This partnership will allow H&M to tap into AJIO’s extensive customer base, particularly targeting young shoppers.
With this collaboration, AJIO strengthens its international portfolio while H&M seeks to expand its market share in India’s e-retail sector. The new partnership will feature over 10,000 styles across various categories, including womenswear, menswear, kidswear, and home décor, with prices starting at Rs 399.
Commenting on the association, Vineeth Nair, CEO, AJIO, said “Over the past couple of years, we have pushed the fashion horizon to bring the best of international brands to AJIO. The launch of H&M on AJIO not only enriches the diverse tapestry of styles the platform offers but also symbolises our commitment to providing our customers with the latest global brands and trends.”
Yanira Ramirez, Country Sales Manager, H&M India, said, “At H&M, our commitment to liberating fashion for all is at the heart of everything we do. With this belief, we have embarked on a strategic partnership with AJIO that amplifies our mission to make high-quality fashion accessible to everyone.”
“By harnessing AJIO’s robust digital platform and expansive reach, we are extending the accessibility of our diverse range of high-quality and affordable clothing across the nation. As a brand, our endeavour is to constantly explore avenues for expansion and innovation” she adds.
H&M’s Autumn/Winter 2024 collection will also be showcased on AJIO, emphasising seasonal designs in rich tones and versatile wardrobe staples. The collection includes luxurious knits, tailored suits, and statement accessories.
AJIO, part of Reliance Retail, offers a diverse range of fashion styles from over 6,000 brands. H&M operates 64 stores across 29 cities in India and is also available online through multiple platforms, including its own website and Myntra.
